Electronic cigarettes are a new fad in the society. Not only adults, children too are getting hooked to them. They are easily available through Internet and can be ordered and purchased in Indian rupees. In its policy statement on e-cigarettes, published in the journal Circulation, the American Heart Association has asked the federal government to ban the sale of e-cigarettes to minors on the lines of the ban of cigarettes and smokeless tobacco products. The report has shown concern about the industries marketing and advertising e–cigarettes to children. In the US alone, there are 466 brands and 7764 unique flavors of e–cigarette products available. These flavors have been specifically designed to attract the youth. For the youth, an e-cigarette is high–tech, interesting and cool. In the US and in the west, an alarming number of middle and high school children are experimenting with e–cigarettes. It has also been seen that in experimental e–cigarette users, converting to regular smoking is very high. The efficacy of e–cigarettes as a primary smoking cessation therapy has not been established. A recent study published in the March 2017 of the journal JAMA Cardiology has shown an association of habitual e-cigarette use with increased cardiovascular risk.